UC Davis paid $175,000 or more to scrub police pepper spray incident from web searches | Boing Boing

UC Davis paid $175,000 or more to scrub police pepper spray incident from web searches | Boing Boing: Looks like the geniuses who run UC Davis never Googled the words “Streisand Effect.” After a police officer pepper-sprayed UC Davis students in a widely reported 2011 incident, the California university contracted with SEO consultants for $175,000 (or maybe more) to scrub unfavorable online items about the incident and boost online reputations of both the…